Alpha Hookah is a prime example of how talent, strategic thinking, and creativity can establish a significant and successful brand from the ground up!
The beginning of this journey was quite ordinary. Anton, one of the company's founders, initially had no interest in hookahs. However, a rather poorly constructed Turkish hookah, brought back by his parents from a holiday, urged him to start experimenting. Eventually, a university buddy, Sergey (a 3D designer), joined in.
Up until 2016, the team worked without professional equipment, but the purchase of their first machine provided them with a breathing space to optimize and save up for additional equipment. They now boast a total of ten machines at Alpha Hookah. A well-thought-out strategy and business plan, devised by Anton, gradually transformed the once obscure brand into a powerhouse in the hookah industry - Alpha Hookah.
Today, Alpha Hookah has evolved from a mere brand to a globally recognized company with a complete production cycle.
Each series of Alpha Hookah hookahs serves a specific purpose, addressing particular market needs.
While all Alpha hookahs offer similar smoking qualities, each one occupies a distinct niche.
The Model X is designed as a versatile everyday hookah. It is vibrant, compact, and unique, suitable for both home use and vacationing. Not to forget its excellent purge functionality.
Kappa caters to restaurants. This model was specially crafted upon the personal request of the head of the hookah department at a major restaurant chain in St. Petersburg, where Alpha Hookah serves as the official hookah equipment provider.
The Model S holds a special place in the founders' hearts: "The Model S represents art in its essence, a concept we couldn't overlook and thus incorporated into our lineup. Why S? Symbolizing a snake, just like a hookah shedding its skin. There's an alternative interpretation: Alpha Hookah S resembles the apple of discord entwined by a snake, enticing individuals to yield to temptation."
Their new packaging boxes tell a tale themselves, each one narrating the hookah's history. For instance, the fresh packaging for Model X features tattoo art portraying a dragon bursting through an old box - a vivid depiction of transitioning from the old to the new.
Alpha Hookah also produces trendy designer accessories and an array of components, ensuring that their products deliver maximum comfort to the users.
"Hookah art entails a meticulous approach not only to selecting the smoking device but also to curating its accessories with utmost care. A lot often hinges on these seemingly minor details," they emphasize.
Molasses traps, bowls, tongs, heat controllers, and more can be sourced directly from Alpha Hookah.
It's not merely a brand; it's a fairy tale!